Waxing is an area where the sale of take-home products is often
overlooked, and yet it presents a number of unique retail opportunities
and benefits. Andy Rouillard looks at the profit potential of retailing
For many therapists, selling does not come easily. As technicians
we undoubtedly strive to offer our clients the very best in every
aspect of their treatments, and this extends to the recommendation
of homecare. When I’m teaching, however, I often hear therapists
advise customers to pick up a product from the chemist that they could
just as easily have retailed in the salon. Talk about sending money out of the door!
As a qualified professional you are an expert in your field and will be viewed as such by your customers. First-time waxing clients in particular will value your advice and recommendations; many will not know how to look after their skin properly at home or where to buy suitable products outside of the salon, so why leave it to chance?
In addition to providing the convenience of a one-stop shopping service for your clients, retail sales bring extra revenue into your business and ensure your customers are using the correct homecare products between appointments.
As a natural extension of the treatment itself, clients will trust your judgement and advice if you approach retailing with honesty and integrity.
With this in mind, here are a few ideas to get you started.