Axiom Wax Academy blog


News, views and product reviews from the spatula of 'Wax Daddy' Andy Rouillard. Welcome to the wonderful world of male waxing!

By Wax Daddy, Nov 13 2017 08:29PM

Axiom Wax Academy is the UK's leading training provider in male waxing techniques. As such, we get calls, emails and social media messages every week from waxing clients across the UK looking for salon recommendations. We always point potential customers in the direction of therapists we have personally trained.

To make the search easier, we recently launched an interactive map of 'Axiom certified' men's waxing salons and hair removal specialists. This is currently a work in progress and we'll be adding more therapists over the coming months.

By Wax Daddy, Dec 1 2014 09:06PM

Getting more hair through the door is something we have all struggled with at one time or another, especially during the early days of running a waxing business.

I want to share a simple trick with you that beauty marketing expert Gill Morris showed me years ago, which completely transformed the way I went about my advertising and got me great results.

By Wax Daddy, Feb 14 2011 11:24AM

Even under the pinch of the current economic climate, many customers continue to view hair removal as an ‘essential’ service rather than a luxury. One of the biggest knock-on effects of the credit crunch, however, is that increasingly savvy shoppers are expecting added value for their hard-earned cash.

Now more than ever, clients are actively seeking out therapists who offer the very best, and they are putting their money where their hair is. Stay ahead of the competition with the following tips.

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