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News, views and product reviews from the spatula of 'Wax Daddy' Andy Rouillard. Welcome to the wonderful world of male waxing!

FAQ: how can I encourage waxing clients to buy homecare products from me, rather than from the high street?

By Wax Daddy, Apr 8 2017 08:00AM

As with all skincare services, using the correct homecare products will help waxing clients get the best long term results from their treatment. But it seems that so many salons don’t know how, or tend to neglect, the retail side of hair removal.

Here's a little piece with a few thoughts to get you started, from the April 2017 issue of Professional Beauty magazine.

Waxing is actually one of the easiest beauty treatments to support with retail - it’s all about beautiful, smooth skin after all. Whether it’s in preparation for a holiday, special occasion, sporting performance or just part of regular grooming, nobody wants sore bits, pimples or ingrown hairs blighting their freshly waxed skin.

Don’t wait for customers to phone or come in for their next treatment complaining they got spots or ingrowns: sell them something at their first appointment to help prevent and tackle the problem before it even arises. Mention specific products during the consultation and again as part of your aftercare advice, so that it becomes a natural extension of the treatment itself. Then at every subsequent appointment ask if there were any issues after their last visit, enabling you to address concerns with a tweak to their homecare.

Letting your clients pick up aftercare items at retailers like Boots is like sending money out the door. You don’t need 101 lotions and potions lining the shelves, but there are some core products that every hair removal practitioner should aim to offer.

In my own salon, the consistent bestsellers include soothing antiseptic gels and creams, moisturising tea tree body lotions, exfoliating cloths and mitts, and specific ingrown hair products - all of which can be picked up relatively inexpensively from beauty wholesalers and waxing brands.

Don’t make your clients go down the high street to pick something up: have the solution ready for them there and then, as part of a ready-to-go kit with written instructions for fabulous, fuzz-free results.

© Andy Rouillard 2017

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