In an article first published in Professional Beauty magazine, waxing
guru and trainer Andy Rouillard answers your questions about male
While the nineties saw UK women embracing the benefits of Brazilian
waxing, the noughties have belonged to the Boyzilian. No longer the
sole preserve of the female of the species, male intimate waxing has
rapidly gone from being a whispered secret to a male rite of passage.
Rumour has it we have David Beckham to thank for this sudden surge
in extreme manscaping. Sporting nothing more than Armani briefs and suspiciously
smooth thighs in a 2008 underwear advertisement, the media was rife with speculation:
had Golden Balls gone Brazilian?
Regardless of whether it was wax or clever airbrushing that kept his Speedo line neat, salons up and down the country subsequently reported a noticeable rise in the number of chaps booking themselves in for some downstairs deforestation. The trend looks set to continue, with intimate waxing now one of the fastest growing sectors of the professional male grooming industry.
If you are thinking of introducing this service to your treatment menu, you may well have some questions and concerns: what do I call it? How do I stretch the skin? What about dodgy customers? Below I have attempted to answer some of the most frequently asked questions, but if you have any further queries or are looking for to get yourself trained in this specialist technique, do feel free to get in touch.